All Good Presents…
Jesse Royal, Etana
Sun, March 11, 2018
Doors: 7:00 pm / Show: 7:00 pm
J Boog (Jerry Afemata), a reggae singer of Samoan descent was born in Long Beach and raised in Compton, CA. He is the youngest of seven brothers and one sister who come from hard working parents that relentlessly instilled a strong cultured household.
Currently residing back and forth between Hawaii and California, J Boog has been working incessantly since the release of his debut album "Hear Me Roar" (2007). He followed that up with his sophomore album "Backyard Boogie" (2011) which topped the US Billboard Charts and iTunes charts in numerous countries.
J Boog has shared his craft & has toured around the world: Europe, Africa, Dubai, New Zealand, Australia, The US & Japan all have felt the authenticity of J Boog.
Jerry helped pave the way for many Polynesian artists with the help of island music pioneer George "Fiji" Veikoso. The two met in 2005. They immediately clicked and created a sound that opened many doors for the Polynesian community. In 2008, J Boog joined Hawaii/San Francisco based recording & record label, Wash House Music Group Inc. Together they've been on a journey thats most promising with endless limits.
Shortly after that, J Boog teamed up with Yami Bolo & Gramps Morgan of reggaeʻs royal family, Morgan Heritage. They embarked on a journey to have J Boog witness the culture of Jamaican music & history. This being Jerry’s first visit to Jamaica, he was completely overwhelmed & found himself working in historic studios: Bob Marley's "Tuff Gong Studio", Don Corlean's "Hit Maker Studio", Bobby Digitals "Digital B Studio", Shaggy’s "Big Yard Studio" & Sugar Minotts "Youth Man Promotions". All very prestigious recording artists & compounds. He was constantly surrounded by several artists he had been influenced by and many of these artists where featured on his 2011 release Backyard Boogie. Backyard Boogie entertained a wide spectrum of reggae fans, old & new. It gave a variety of roots, r&b, lovers rock and good vibes. Hits included: Let’s Do It Again produced by Don Corleon and Sunshine Girl produced by Gramps Morgan featuring Morgan Heritage front man Peetah Morgan.
The success of Backyard Boogie earned J Boog Best Entertainer Award at the 2012 Irawma Awards held in Chicago, IL. A year later, he dropped a 5 song EP called "Live Up" & a mix-tape collaboration with fashionista powerhouse Diamond Supply Co. His most recent EP "Rose Petals" (2016) peaked the US Billboards & iTunes Charts at #1 & was nominated for Best Reggae Album of the Year at the 59th Annual Grammy Awards. It featured hip hop mogul Snoop Dog & six time Grammy Award winner Stephen "Ragga" Marley. The Rose Petals EP was just a little foreplay to what would become his next full length album called "Wash House Ting".
A true student of music; you can catch J Boog on worldwide tours across the globe, on radio interviews or in the studio working on new material. His humility has gained him true fans everywhere he goes while exercising, MUSIC IS THE ONLY UNIVERSAL TONGUE. Stay tuned....
With popular mixtapes, hit singles and now his debut album, Jesse Royal is establishing himself as one of the next reggae superstars to emerge from Jamaica. Jesse's reputation has been steadily building over the past half-decade. His versatile singjay style recalls some of the giants of reggae history, but Jesse’s diverse musical taste and restless artistic spirit have set him on a unique path that is helping propel the genre into new territory. Focusing on what has worked in recent years in the reggae scene – from the heavy touring, DIY-aesthetics of the U.S. reggae movement to the Sound System and bass culture influences of the U.K. scene – he’s ready to apply all his experiences along the way to his own journey. Jesse Royal’s time is now.
Jesse’s official debut album, Lily Of Da Valley, drops October 6, 2017, in partnership with the New York-based tastemaker label Easy Star Records. Written largely in conjunction with producer and mastermind Llamar “Riff Raff” Brown, who has contributed to a number of Grammy-winning and Grammy-nominated projects, the album represents where Jamaican music is right now, a seamless blending of classic roots with contemporary production and superb musicianship. New songs like “400 Years,” “Generation,” “Life’s Sweet,” and “Always Be Around,” will become staples of Jesse’s catalog, which includes earlier megahits like “Modern Day Judas” and “Finally.” These two gems have garnered a combined 10 million listens on streaming services worldwide so far and are included on the album along with the new songs.
With Easy Star, he joins an international family of bands that includes The Skints, Rebelution, The Black Seeds, The Green, Gentleman’s Dub Club, Easy Star All-Stars, The Expanders, John Brown’s Body, and other artists that are evolving reggae from New York to London to New Zealand to Hawaii and beyond. The rest of the team Jesse has assembled puts him in good company: he is managed by Lukes Morgan, of the Grammy-award winning reggae family Morgan Heritage, who in the past year helped break Raging Fyah on the scene en route to a Grammy nomination themselves. Cristy Barber, a trailblazer in reggae music who has helped the careers of Damian “Jr. Gong” Marley, Stephen Marley, Beenie Man, Buju Banton, SOJA and many others, is overseeing the marketing campaign. And his team in Jamaica includes his longtime friend Kareem “Remus” Burrell, the son of Fatis Burrell, of Xterminator, one of the most important producers/labels of the dancehall era, and an early mentor of Jesse’s.
In the lead up to Jesse’s first full length release, he has already been covered by major media outlets such as Vogue and Vice. He has worked closely with the Major Lazer team, releasing a popular mixtape with Walshy Fire, which resulted in his song “If I Give You My Love” being featured on their cartoon TV series via FXX Network. He has made music with Bad Brains and performed alongside the pioneering punk/reggae band at the Afropunk Festival. He has already toured extensively in the US, UK, and Europe, playing major festivals like Cali Roots, Boomtown Fair, Reggae On The River, and Rototom Sunsplash. He obviously thrives on the unconventional approach, while still keeping grounded in the history of reggae. That’s why he often bristles at being grouped into a movement being called “Reggae Revival” – because to Jesse, he is not reviving the past; he is firmly rooted in the here and now, with an eye on the future.
Etana’s name means “The Strong One” in Swahili, and it’s a title she more than lives up to with her music and presence. Since debuting in 2006 with the thought provoking single “Wrong Address,” the Jamaican-born singer has established herself as one of the most powerful and distinctive voices in reggae, blazing a new trail in a genre that has long been male-dominated.
Etana’s story begins in August Town, a treacherous but culturally rich garrison community in eastern Kingston that has produced such musical talents as Sizzla and Israel Vibration. Growing up, Etana’s home was filled with music, but it was country and western that she recalls leaving the biggest impression. “Every Sunday was country music day,” saysEtana. “A lot of people in Jamaica play gospel music on a Sunday, or old rub-a-dub. In my house it was country, like Dolly Parton. Tammy Wynette was my favorite of all the artists my mom used to play.” Etana discovered her talent at the age of 6 while singing at home in the backyard for her aunt. Her charming voice beaconed an huge audience of neighbors who gathered to here “little Shauna” sing. Etana’s backyard singing led to microphones of local sound systems playing in the neighborhood and thats where he love of music began.
Etana’s family relocated to South Florida when she was nine where she started middle and sang on the school choir, she was chosen to sing the “Star Spangle banner” at school functions but never thought much of having a career in music at that time. Etana began her music career, almost by accident, while studying nursing at a local community college. “I had no interest in being an artist,” Etana declares. “I was just bored and a friend of mine told me that there was a request for a black female to join a girl group in Miami. He brought me to the audition, and that was it.”
It wasn’t long before the proud and independent-minded singer realized that being in a prefabricated group wasn’t for her. Objecting to the group’s presentation during a music video shoot involving skimpy clothes and invasive camera angles, she quit on the spot. It was at this time that she decided to return home to Jamaica with plans of opening an Internet cafe. However, music would find her there as well, when she was recommended by a friend to fill in as a backup singer for reggae star Richie Spice.
“Being on the road with Richie Spice, I was very comfortable being myself, wearing what I wanted to wear,” Etana recalls of her time touring with the “Earth A Run Red” singer. “Nobody had a problem with my afro.” The gig turned into an unexpected opportunity when Etana was asked to warm up the crowd at a show where Spice was running late. “It was nothing rehearsed, just covers,” statesEtana. “But people started to ask: ‘Who was the girl?’ Management for Richie Spice kept asking me to do a song, and ‘Wrong Address’ was the first song that I wrote.”
Inspired by a true story experienced by her own aunt, “Wrong Address” detailed job discrimination as faced by residents of poor communities such as August Town. The song resonated deeply in Jamaica, establishingEtana as a powerful new voice with a distinct point of view rooted in the realities of working-class life.
VP Records, recognizedEtana’s talents. In 2008, the label released her debut LP, The Strong One. The album, which combinedEtana’s reggae sound with aspects of R&B and world music, was embraced by fans as well as the music industry, landing the singer a nomination in the “best reggae” category at the MOBO Awards in England.
After several years touring around the world, Etana returned in 2011 with her second album Free Expressions. The set included the hit “People Talk,” which detailedEtana’s own experiences facing skepticism as a woman in the music industry, as well as favorites like “Free,” an emotional tear-jerker written from Etana’s personal experience of the violent, horrific nature of her community, having to endure days of no sleep unable to go home because of a turf war and fears of being killed in the cross fire. “August Town” a track written in hopes of reuniting her community and “Heart Broken.” The latter song topped Natty B ' s chart in the UK for three consecutive weeks. 2011 also sawEtana return to her country roots with a cover of Patsy Cline’s “Crazy” on the VP Records compilation Reggae Gone Country. Her rendition of Cline’s country classic was praised as one of the standout tracks on an LP that featured such reggae luminaries as Beres Hammond and Luciano.
In 2013, Etana partnered with producer Shane Brown for her third LP, A Better Tomorrow, recorded at Kingston’s legendary Tuff Gong Studios. The album broughtEtana back to reggae’s foundation via vintage sounds and one-drop rhythms, earning praise from the Associated Press for its “mature and confident sound,” “top-notch lyrical content” and “unique vocals.” The same year, Etana held her own at the IRAWMA (International Reggae and World Music Awards) in Coral Springs, Florida. She hosted the annual ceremony and took home the award for Best Female Vocalist. Marcia Griffiths, Queen Ifrica, Allison Hinds, Patrice Roberts and Nkulee Dube were also nominated in this category.
Etana continues her forward movement becoming the first female to achieve a Reggae Billboard #1 in seventeen years with I Rise, album produced by Jamaican luminary Clive Hunt (Peter Tosh, Rolling Stones, The Wailers, Chaka Khan, Grace Jones, Jimmy Cliff). The album reflects the singer’s ongoing maturity while maintaining the R&B-inflected take on reggae that she’s come to be known for, showcasing the diversity of a true musical Renaissance woman. “Trigger,” which tells the story of an educated but underemployed young man driven to desperate measures in order to take care of his cancer-stricken mother, is the album’s lead single and a follow up of sorts to “Wrong Address.” On the complete opposite spectrum is the album’s second single “Richest Girl,” a reggae love ballad with sweeping strings and jazzy horns over a classic one-drop riddim. "I RISE" is classified as Etana's best album to date by many and listed as the number one album of 2014 and also in the top five of thirty albums that were released in said year.
Inspiring others is nothing new forEtana. From the outset of her career with “Wrong Address”—a track which led many to re-evaluate how they look at others from different socio-economic backgrounds—she has been instigating change. Four albums into her career, Etana has become a role model in Jamaica with her message and action. Etana has used her success in music to create a charity organization in Jamaica “Strong One Foundation” where she helps teenage mother’s and girls who's been abused to receive counseling, regain strength and financial support to continue their education. Etana has also continued touring since the release of her I Rise album and is currently in studio recording her fifth studio album.
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